Cardholder Behavior is Changing
As with all major events including the current outbreak of COVID-19, there is a change in behavior among the population. The Nielsen Company has produced an intriguing article, KEY CONSUMER BEHAVIOR THRESHOLDS IDENTIFIED AS THE CORONAVIRUS OUTBREAK EVOLVES, and has discovered 6 behavior thresholds. Understanding these consumer behaviors is important. In order to provide assistance to your cardholders, you must understand how they behave during and after the shift. As [...]